Every copywriter knows that the process of copywriting is overwhelming. From brainstorming ideas to fine-tuning the final draft, it’s a process that demands both creativity and precision. It gets worse when you switch between multiple tools—one for brainstorming, another for grammar checks, and another for SEO optimization. The result? Fragmented workflows, missed opportunities, and content that doesn’t quite hit the mark.
That is why these top 5 copywriting tools will help you, serving as your writing assistant. IThis blog outlines the best copywriting tools for writers.
What Makes a Great Copywriting Tool?
The best copywriting tool has a number of features that makes it a solid resource for writers. Some of these to consider are:
- User-Friendliness: The design is intuitive and ensures you do not have to struggle a steep learning curve on the tool while also juggling writing tasks.
- Writing Features: Look for idea generation, grammar checks, and tone adjustment capabilities.
- Platform Compatibility: Ensure it integrates with tools like Google Docs, WordPress, or other software you use.
- Affordability: Balance cost with the value and ROI it offers.
- Customization: Tools that allow you to define your brand voice or adjust the tone of content are invaluable for consistency.
Also Read: How to craft a compelling Advertising proposal
Top 5 Copywriting Tools in 2025
While there are countless options available in the market, choosing the right copywriting tool depends on its ability to meet your specific needs.
Jasper AI
Jasper AI offers tools to streamline copy creation and improve writing quality. With an extensive AI toolkit and pre-built applications, it caters to the diverse needs of copywriters, from crafting engaging headlines to developing long-form content.
Best Features
- Jasper Studio: Customise and deploy AI-powered workflows for marketing processes.
- Copy Ideation and Optimization: Generate fresh ideas for copy, craft engaging text, and refine tone and structure.
- Personalized Copy Creation: Customise copy to meet specific goals and audiences.
- Content Rewriter: Make text more compelling and concise.
- Content Summarizer: Condense lengthy pieces into clear summaries.
Pricing
- Creator: $39 (yearly) or $49 (monthly)
- Pro: $39 (yearly) or $49 (monthly)
- Business: Custom Plan
Also Read: How to Grow Your Digital Marketing Agency
Copy.ai
Copy.ai is a next-generation GTM (go-to-market) AI platform dedicated to helping businesses and their sales, marketing, and operations teams transform their copywriting. Using Copy.ai, writers can save time and money involved in the creation of copy, making it a good addition to your marketing project management software suite.
Best Features
- Content Creation Engine: Create relevant copy pieces such as ad copy and social media copy for publication within minutes.
- Translation And Localization: Produce accurate translations for international customers.
- AI-Powered Campaigns: Build highly-targeted, high-context content for Account-Based Marketing (ABM) motions at scale.
- Thought Leadership: Create compelling text and copy both online and offline.
- Content Scaling: Scale content production with AI-drafted first drafts and human-applied final polish.
Pricing
- Free forever plan
- Starter: $36 (yearly) or $49 (monthly)
- Advanced: $249 (yearly) or $186 (monthly)
Quillbot
QuillBot is an AI writing tool developed to help copywriting professionals upgrade the productivity of their writing. Being easy to navigate and synchronizing with most messengers and OS, Grammarly is an app for everyone who wants to write better and avoid spending time on it.
Best Features
- Grammar Checker: Fixes grammar, spelling, and punctuation errors in real-time.
- Writing Analytics: Includes word counters and language correction tools to improve productivity.
- Custom Modes: Allows users to create personalized writing styles.
- AI Proofreader: Enhances overall readability and flow of writing.
- Extensions and Apps: Available for Chrome, Word, Edge, iOS, Android, and macOS for easy accessibility.
Pricing
- Free plan
- Premium: $4.17 billed annually
Writesonic
Writesonic is a marketing agency tool that leverages AI to create and improve copywriting-associated marketing. With practical and efficient AI models in real-time data collection and SEO integrated into copywriting and creative writing, Writesonic makes it easier for copywriters to come up with high-quality content within the shortest time possible.
Best Features
- AI Article Writer 6.0: Generates factually accurate, SEO-optimised content that ranks on Google and also has an SEO reporting dashboard.
- Brand Voice Cloning: Learns your unique brand tone by analyzing 3 to 5 content samples.
- Content Templates: Offers 50+ pre-built templates tailored for various copywriting needs, including ad copy, email sequences, and social media posts.
- Generative AI Models: Access multiple AI models (GPT-4o, Claude, Gemini) for flexibility in content creation.
- Collaborative Editing Tools: AI-powered editor enhances grammar, style, tone, and word count to refine copy.
Pricing
- Free plan
- Individual: $16 (yearly) or $20 (monthly)
- Standard: $79 (yearly) or $99 (monthly)
- Enterprise: Custom pricing
Also Read: How to craft a compelling Advertising proposal in 2024
Grammarly
Grammarly is an advanced solution for improving writing skills as a computer program based on artificial intelligence. The platform is well-suited to writing effective articles, social messages, advertisements, and email promotions.
Best Features
- Generative AI Writing Assistant: Alters the tone to be more like yours, creating content, outlines, and drafts.
- Real-Time Feedback: This can be linked to Google Docs, Word, LinkedIn, and WordPress for copy creation and editing.
- Shortening and Expanding Content: Enables you to shorten or extend the text as required.
- Grammar and Spell Checker: Instantly identifies and corrects grammar, spelling, and punctuation errors.
- Mobile and Desktop Accessibility: Compatible with Android, iOS, Windows, Mac OS, Chrome extension, Safari extension, Firefox, and Microsoft Edge.
Pricing
- Free Plan
- Pro: $12 (yearly) or $30 (monthly)
- Enterprise: Custom
Why Write Hard When You Can Write Smart?
Copywriting tools, be it traditional or AI, can no longer be a luxury but are a necessity. The entry of this tool has brought about an innovation that has enhanced the writing experience to produce better articles within record time. In addition to these, as a marketing team, a host of other software like work management software and proposal software can elevate the productivity of your team. Invest time in these tools, try them out, and find the best one that suits you.
Cone’s all inclusive suite of software can help your marketing team ace its tasks and wow clients. You can sign up for the free trial now!
FAQs
- What are copywriting tools?
Copywriting tools are software or applications designed to assist in creating, editing, and optimizing written content.
- Can these tools replace human copywriters?
No, these tools are designed to assist, not replace. They handle repetitive or time-consuming tasks, allowing copywriters to focus on creativity and strategy. Human oversight ensures content remains authentic and audience-appropriate.
- What’s the difference between AI and traditional copywriting tools?
Traditional tools, like grammar checkers, focus on proofreading and fixing errors. AI tools, on the other hand, generate content, provide data-driven suggestions, and offer advanced features like tone analysis and audience targeting.