To succeed in today’s crowded digital space, it is no longer enough to just create great content. You need the right tools for promotion that can make your work stand out for users. Content marketing tools as well as marketing agency tools are now crucial for companies that want results.
82% of marketers now use content marketing as an integral part of their marketing strategy for higher reach, engagement and better returns on investment. In this blog, let's look at a list of top content marketing tools, and tips to achieve your content marketing goals.
Need For Content Marketing Tools
Content marketing tools not just increase content efficiency, but also contribute to better content quality. When combined with SEO strategies, your content can then reach a wider audience, which would boost audience interaction. The right tools can also save time and resources for content creation that will ultimately improve your brand recognition and reputation.
Top 10 Content Marketing Tools
Choosing the right content marketing tools can improve your content marketing strategy, make the process more efficient, and ensure longevity. Here are the top tools worth considering:
1. Ahrefs
Ahrefs is an all-encompassing SEO tool that acts as a guide for marketers to enhance content for search engine ranking. It offers statistics on backlinks, keywords, and sites, making it helpful for content marketing plans.
Best features:
- Comprehensive backlink analysis for SEO growth
- In-depth keyword research for content targeting
- Competitor analysis to identify opportunities
- Accurate rank tracking to monitor progress
2. Cone
Cone is an all-in-one proposal software that automates proposals, contracts, billing and payments all in a single platform. It comes with well crafted templates, integrations with payment gateways like Stripe, GoCardless to streamline your payments.
Best features:
- User-friendly flexible editor
- Sales pipeline management
- Quotes
- Integrations with Stripe, Gocardless
Price starting at just 9$ per user/month.
3. Canva
Canva is a graphic design that enables marketers to create images without expert design skills. It comes with pre-designed templates, drag-and-drop options, and branding to improve language aesthetics.
Best features:
- User-friendly drag-and-drop design interface
- Extensive library of customizable templates
- Brand kit to maintain design consistency
- Seamless social media content integration
Also Read: How to write a graphic design proposal
4. Hootsuite
Hootsuite is an application that offers a number of tools that are easy to use. It makes it easy for marketers to handle many social channels on a unified platform with multiple features for publishing, engagements, and analysis.
Best features:
- Advanced multi-platform content scheduling capabilities
- Social listening tools to track audience sentiment
- Detailed performance analytics for data-driven decisions
- Collaborative team features for coordinated campaigns
Also Read: A complete guide to creating a winning social media proposal template for your business.
5. WordPress
WordPress is a versatile tool which is used primarily to develop web sites and blogs. People can get designs that are flexible, fully customizable, and contain the best SEO tools for better content visibility.
Best features:
- Built-in SEO features for better search rankings
- Wide range of customizable themes and plugins
- Intuitive content publishing and editing tools
- Scalable solutions for businesses of all sizes
6. SEMRush
SEMRush is an application that provides marketers with a range of tools for campaigns. This includes SEO tools, search engine marketing, and content marketing.
Best features:
- Advanced keyword tracking for improved visibility
- Comprehensive SEO audit to identify issues
- Competitive research to stay ahead in the market
- Content marketing toolkit for strategic planning
Pro Tip: How to get SEO clients
7. Mailchimp
Mailchimp is best-known for its email marketing capabilities. It helps marketers send out bulk emails to curated customer lists, has scheduling options and is customizable.
Best features:
- Automated email workflows to nurture leads
- Advanced audience segmentation for targeted outreach
- Customizable email templates for brand consistency
- Performance tracking to measure campaign success
8. Grammarly
Grammarly is an essential content marketing application for quality and proof checks. It helps marketers maintain professionalism and consistency across all written material.
Best features:
- Real-time grammar and spell check corrections
- Tone and style suggestions for better readability
- Plagiarism detection to ensure originality
- Advanced writing enhancements for improved clarity
9. Airtable
Airtable is a dynamic project management and modern workplace collaboration tool that combines spreadsheet and database functionalities. It assists marketers in planning content and delivering on time.
Best features:
- Customizable workflows to match project needs
- Collaborative features for seamless teamwork
- Data visualization for better project tracking
- Integration options with popular marketing tools
Also Read: Marketing Project Management Software for streamlined workflows
10. Trello
Trello is a visual project management software integrated with QuickBooks that focuses on effective content marketing strategies. It allows teams to organize tasks, set deadlines, and track progress visually.
Best features:
- Intuitive drag-and-drop interface for easy task management
- Task assignment to ensure accountability
- Progress tracking with visual boards
- Calendar view for content scheduling
Pro Tip: Project management software with client portal
11. Google Tools
Google offers free tools that provide valuable insights and functionalities for content marketers. These include:
- Google Analytics: Tracks website traffic, user behavior, and content performance
- Google Search Console: Offers information about search visibility and other technical aspects of SEO
- Google Trends: Helps identify trending topics and content opportunities
- Google Docs: Enables collaborative content creation and editing
- Google Keyword Planner: Assists in finding relevant keywords for content strategies
Pro Tip: SEO reporting dashboard
5 Tips to Get the Most Out of Your Content Marketing Tools
Optimizing your content marketing tools helps increase productivity, better customer’ engagement, and hence better results.
- Set specific content marketing objectives to leverage the tools effectively and achieve desired results.
- Use automation features to handle repetitive tasks such as scheduling and performance tracking.
- Combine your tools with analytics, CRM, and social platforms for a unified approach.
- Continuously analyze performance and optimize your strategy based on real-time insights.
- Make sure that your team is adequately skilled in these tools to get the optimum result or output from your people.
Final Thoughts
Choosing the right content marketing tools can change the game for your strategy, from creating the content to reaching the audience and measuring the results. These tools are time-saving, non-competitive, and assure sustainable business success in 2025 and onward by consolidating the tasks of SEO, social media, design, and analytics.
Cone's proposal software can help you create quick proposals for content marketing with a host of features including e-sign, automated billing system, and invoice automation. Some of our top proposal templates that can help marketing teams include:
- Marketing consulting proposal template
- Digital Marketing proposal template
- Social media proposal template
- SEO proposal template
- Graphic design proposal template
- Logo design proposal template
You can also efficiently manage campaigns, delegate tasks, and track project progress with Cone's work management software. It simplifies workflows, ensuring timely delivery and improved client satisfaction. Cone's pricing starts at just $5/user/month.
Start Cone’s free trial today!