Ever wondered how top marketing agencies manage to stay ahead of the competition and deliver exceptional results? The secret often lies in leveraging the right marketing agency tools.
As per report 82% agree with the statement that it is possible for AI or ML tools to generate content that is as good, or potentially even better than, content created by humans. Let’s see everything an agency needs to know about content marketing, design, and development tools.
Let’s start!
30+ Marketing Agency Tools
Marketing agencies thrive on utilizing various tools whether it's for proposal creation, CRM management, or social media marketing. Each tool plays a crucial role in agency operations.
Summary
Proposal Software Tools
- Cone
- PandaDoc
- Proposify
- Qwilr
- Better Proposals
CRM Tools
- HubSpot CRM
- Salesforce
- Zoho CRM
- Freshsales
Social Media Marketing Tools
- Hootsuite
- Sprout Social
- Buffer
- Later
Content Marketing Tools
- ChatGPT
- HubSpot CMS
- Grammarly
- SEMrush
Email Marketing Tools
- Mailchimp
- ActiveCampaign
- ConvertKit
- GetResponse
- Klaviyo
Design and Development Tools
- Canva
- WordPress
- Shopify
- Figma
- Elementor
Analytics and Reporting Tools
- Google Analytics
- Hotjar
- Mixpanel
- Tableau
- Power BI
Proposal Software Tools
Proposal software simplifies creating, sending, and tracking business proposals. These marketing agency tools improve collaboration, ensure professionalism, and help close deals faster by providing templates, analytics, and integrated workflows.
1. Cone
Cone proposal software enables teams to create, share, and manage proposals with built-in e-signatures and collaboration features. It simplifies client approvals and keeps all stakeholders aligned. Which one to choose?
Key Features:
- Cone integrates an automated billing system and payment.
- Integrated e-signatures for approvals.
- Invoice automation eliminates manual entry after proposal acceptance.
- Seamlessly integrates with Stripe and GoCardless for easy payments.
- Advanced analytics help track client engagement for better proposals.
- Sales pipeline management helps track leads and client opportunities.
- Customizable templates to fit brand identity.
Cone’s Proposal Templates:
1. Marketing Consulting Proposal Template
2. Digital Marketing Proposal Template
3. Social Media Management Template
5. Graphic Design proposal template
Also Read: How to get a better understanding on proposals vs contracts?
It is also cost efficient, starting at £6.50 or $8 per user.
Start your free trial today!
2. PandaDoc
PandaDoc is used for creating, and tracking proposals, contracts, and quotes.
Key Features:
- Easy-to-use drag-and-drop editor.
- Pre-built templates
- Document tracking and analytics.
- Integration with CRMs and payment systems.
Also Read: Learn some more PandaDoc alternatives and Proposify vs Quotewerks to improve your proposal creation.
3. Proposify
Proposify centralizes your proposal workflows with tailored templates and approval tracking, helping your team stay organized and professional. Learn more about which proposal software to choose for your marketing agency.
Key Features:
- Branded proposal templates.
- Built-in approvals and client sign-offs.
- Performance metrics and insights.
Also Read: Learn more about Proposify Pricing - a complete breakdown.
4. Qwilr
Qwilr enables agencies to create interactive, mobile-responsive proposals that stand out, improving client engagement and deal closure rates.
Key Features:
- Web-based proposal creation.
- Interactive content and pricing calculators.
- Detailed client engagement analytics.
5. Better Proposals
Better Proposals combines professional templates with integrated e-signatures and payment gateways, offering an all-in-one solution for agencies.
Also Read: Better proposals pricing - a complete breakdown for proposal creation.
Key Features:
- Instant e-sign and payment processing.
- Client activity tracking and notifications.
- Extensive template library.
Also Read: Take a read on which best proposal software you can choose in 2024 to close client deals.
CRM Tools
CRM tools help agencies manage their client relationships effectively, track sales leads, automate follow-ups, and centralize client information for easy access, fostering better communication and collaboration.
Also Read: How to ace modern workplace collaboration to enhance team efficiency.
6. HubSpot CRM
HubSpot CRM will allow agencies to keep track of clients, interactions and manage the communication process and data on customers.
Key Features:
- Customizable sales pipeline.
- Integration with marketing and sales tools.
- Reporting and performance analytics.
7. Salesforce
Salesforce enables agencies to track customer data, automate workflows, and create detailed reports for more efficient client management.
Key Features:
- Automated lead generation and follow-ups.
- Extensive customization options.
- Robust analytics and reporting tools.
8. Zoho CRM
Zoho CRM lets marketing agencies easily manage communication with clients, control leads, and deal with repetitive tasks.
Key Features:
- Email and social media integration.
- Real-time notifications and alerts.
- Sales forecasting and analytics.
9. Freshsales
Freshsales simplifies lead scoring, email tracking, and analytics into one CRM platform that allows agencies to sell more.
Key Features:
- Lead scoring and predictive insights.
- Built-in email and phone integration.
- AI-powered sales assistant.
Social Media Marketing Tools
Social media marketing tools assist marketing agencies in the tasks of posting and replying to posts for clients’ social accounts as well as monitoring performance on multiple accounts.
10. Hootsuite
Hootsuite enables you to post, supervise and analyze posts in different social profile accounts at the same time.
Key Features:
- Social media scheduling.
- Analytics for tracking campaign success.
- Content curation and RSS feed integrations.
11. Sprout Social
Sprout Social can be used to manage social media, which includes publishing, as well as a tool for analysing your client’s audience.
Key Features:
- Social media scheduling and publishing.
- Engagement tools for community management.
- Social listening for audience insights.
12. Buffer
Buffer allows agencies to schedule content, track performance, and grow their clients' social media presence from an easy-to-use platform.
Key Features:
- Post scheduling and queue management.
- Content performance tracking and analysis.
- Integrations with major social platforms.
13. Later
Later is a visual content scheduler for Instagram, allowing agencies to drag-and-drop posts and track optimal posting times for maximum engagement.
Key Features:
- Visual content calendar.
- Optimal posting time suggestions.
- Instagram Reels scheduling.
Content Marketing Tools
Content marketing tools help the agencies in creating and sharing useful content with an aim of attracting traffic.
14. ChatGPT
ChatGPT can create highly engaging blog posts, social media posts, emails, and many other content pieces.
Key Features:
- Generates creative and optimized content.
- Can assist with email campaigns, blogs, and social media posts.
- Automated customer interaction through conversational AI.
- Scalable and customizable for various content needs.
15. HubSpot Content Management System (CMS)
HubSpot CMS allows agencies to build and operate effective and SEO-ready content that is linked to HubSpot’s CRM.
Key Features:
- Customizable blog templates.
- SEO recommendations and analytics.
- Built-in lead generation forms and CTAs.
Also Read: Learn more about the proven strategies on how to get SEO clients.
16. Grammarly
Grammarly can aid agencies because it does grammar, spelling, and style checks thus aware of inconsistency and unprofessionalism.
Key Features:
- Grammar and spell check.
- Style and tone suggestions.
- Plagiarism checker for original content.
17. SEMrush
SEMrush tool allows agencies to improve results by providing tools for keyword, link, and company analysis in order to develop SEO-content and promote them.
Key Features:
- Keyword research and competitive analysis.
- Content audit and optimization tools.
- Backlink analysis and management.
Email Marketing Tools
Email marketing tools help agencies manage and optimize their clients' email campaigns, automate outreach, and track results to increase conversions and engagement.
18. Mailchimp
Mailchimp provides agencies with free email marketing automation, audience segmentation, and reporting, making it easier to design and monitor campaigns.
Key Features:
- Email templates and automation.
- A/B testing for email campaigns.
- Advanced audience segmentation.
19. ActiveCampaign
ActiveCampaign offers email marketing not only as a standalone service but also includes customer relations management tools and ability to automate email campaigns for agencies.
Key Features:
- Marketing automation and segmentation.
- CRM for managing client relationships.
- Advanced reporting and analytics.
20. ConvertKit
ConvertKit offers email marketing and automation tools designed to help agencies create and nurture client relationships with customizable workflows.
Key Features:
- Visual automation workflows.
- Email templates for quick campaigns.
- List segmentation and personalization.
21. GetResponse
GetResponse combines email marketing with landing page creation, webinar hosting, and analytics, ideal for agencies running full-scale campaigns.
Key Features:
- Email automation and segmentation.
- Landing page builder for lead generation.
- Webinars and event marketing tools.
22. Klaviyo
Klaviyo is a powerful email marketing tool that specializes in the eCommerce business, with advanced eCommerce integrations with other systems such as Shopify and Big Commerce.
Key Features:
- Advanced email segmentation.
- Automated email flows based on customer behavior.
- Real-time analytics and reporting.
Design and Development Tools
Design and development tools help agencies create designs and maintain websites, including content management, eCommerce functionality, and performance optimization.
23. Canva
With Canva, agencies can create stunning graphics, infographics and all manner of other images required for blogging, social media as well as email marketing. Marketing agencies must know how to write a graphic design proposal professionally which helps them clinch high ticket clients.
Key Features:
- Easy drag-and-drop design interface.
- Thousands of pre-designed templates.
- Integration with social media platforms.
24. WordPress
WordPress is another highly used web development tool that can let agencies design and maintain websites with vast features and plugin features.
Also Read: Check out how to write a web design proposal professionally.
Key Features:
- Open-source CMS for building websites.
- Extensive themes and plugin library.
- SEO and security optimization features.
25. Shopify
Shopify is another open commerce platform that is ideal for agencies working on building online stores.
Key Features:
- ECommerce platform with built-in payment options.
- Inventory and product management tools.
- Marketing and SEO tools for online stores.
26. Figma
Figma is an online design application that can be used for several persons to edit the same project at once, hence is relevant for agencies that design websites for clients.
Key Features:
- Real-time collaboration for design teams.
- Prototyping and wireframing features.
- Integration with other design tools.
27. Elementor
Elementor is a WordPress plugin that allows agencies to build responsive websites with or without any coding skills using the drag-and-drop feature.
Key Features:
- Drag-and-drop website builder.
- Pre-designed templates and widgets.
- Advanced design and styling options.
Analytics and Reporting Tools
Analytics and reporting tools help agencies track performance, measure key metrics, and optimize marketing efforts across various platforms.
28. Google Analytics
Google Analytics generates detailed information on the web site traffic, source of traffic, and the users’ activity.
Key Features:
- Website traffic and audience behavior tracking.
- Goal tracking and conversion analysis.
- Custom reports and dashboards.
29. Hotjar
With the help of Hotjar, agencies can track the user behavior on the website with heat maps, recordings to session, and feedback in the form of surveys.
Key Features:
- Heatmaps for tracking user clicks and scrolls.
- Session recording to visualize user journeys.
- Feedback and survey tools.
30. Mixpanel
Mixpanel has complex analytic tools, covering user behavior, that would allow agencies to monitor specific events, actions, or customer paths.
Key Features:
- Event tracking and user segmentation.
- Funnel analysis for conversion optimization.
- Advanced cohort analysis and A/B testing.
31. Tableau
Tableau provides analytical tools for rearranging the information, which makes it easier for agencies to work with vast amounts of data to support decisions.
Key Features:
- Interactive data visualizations.
- Integration with multiple data sources.
- Real-time analytics and dashboards.
32. Power BI
With Power BI, agencies are able to present their data, analyze it, and come up with some key decisions on the next course of action with the use of reports and dashboard interfaces.
Key Features:
- Data visualization and reporting tools.
- Real-time data analysis and insights.
- Integration with Microsoft Office and other platforms.
How Does Cone Helps Marketing Agencies?
One of the common issues that marketing agencies encounter is the operational work with multiple clients, generating individual offers, and payments handling. The tools used in marketing that help handle these tasks may go a long way in improving operations.
Cone is designed to simplify these processes. It offers a comprehensive solution to proposal creation, client management, and billing, which is especially beneficial for marketing agencies. It has fully integrated automated billing and e-signature functionality, allows customization of proposal templates that reflect your agency’s branding, provides client engagement analytics, seamless integration with popular payment systems like Stripe and GoCardless, sales pipeline tracking for better lead management and advanced invoicing that automates the payment process, among other key features.
It is also cost efficient, starting at £6.50 or $8 per user. Start your free trial today!
Final Thoughts
Marketing tools are highly useful in improving organizational efficiency in tasks such as creation of business proposals to clients, project management, and many more. Cone provides a unified proposal software that has proposals that are customizable, e-signature, and boasts of a ton of features that can make your marketing agency stand out in a sea of competition.